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It’s time for James to wear it pink and help beat breast cancer

James Arbuthnot, Member of Parliament for North East Hampshire is again joining forces with Breast Cancer Campaign to raise awareness of its award-winning fundraising event, "wear it pink" on Friday 30th October 2009.

James is urging local residents, young and old to get their pink outfits on to help raise awareness of breast cancer, the most common cancer in the UK, accounting for nearly one in three of all cancers in women. In the UK, nearly 46,000 new cases of breast cancer are diagnosed each year.

Residents in schools, colleges and businesses throughout the country are encouraged to "wear it pink" in support of Breast Cancer Campaign and to donate £2 each to fund innovative world-class breast cancer research to understand how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure.

Breast Cancer Campaign currently funds 106 projects worth almost £15 million in 42 locations across the UK and Ireland. Last year over one and a half million people took part in "wear it pink" to help improve survival rates for the one in nine women who experience breast cancer during their lifetime.

James said:

"Every year over 45,500 women and 300 men in the UK are diagnosed with breast cancer.

"Like many others, I know people who have lost their friends and family members to breast cancer and putting it simply, more money means more world-class research which will help us to combat this terrible disease.

"I would like to encourage therefore everyone in my constituency of North East Hampshire and throughout the country to support "wear it pink" on October 30th, to raise valuable funds for breast cancer research. Together we can all do our bit."

To take part in the UK's original and best pink day, local residents are urged to call freephone 0800 107 3104 or visit www.wearitpink.co.uk and register to receive their free fundraising pack.